- by Aseppak
- November 23, 2020
The Best Packaging for the New Era of CBD Beverages
State-specific rules surrounding hemp make developing and dispersing new products, such as CBD-infused food and beverages, fraught with complications. Accordingly, there are a few associations, including the Council on Responsible Cannabis Regulation and the National Cannabis Industry Association, that focus on helping hemp products of all kinds make it to the market. These two particular organizations partnered up to produce a set of standards for packaging and labeling hemp products and to provide insight on how to best handle the packaging of CBD beverages.
Labeling specifications for CBD-infused food and beverages include a working method for managing regulations put in place by state and federal governments to make certain that consumers have access to safe and healthy products. These specifications include and are not limited to:
CBD-infused beverages can be packaged in plastic bottles, cans, cartons, or glass bottles. As you would expect with any beverage product, packaging for CBD-infused beverages should be child-proofed, tamper-evident, and use food grade materials to avoid contamination. The ultimate goal for packaging hemp beverages is to design the product to stand out while ensuring that it is also kept safe, compliant, accurately dosed, and unadulterated.
Marketing for Hemp Beverages
The industry grows as the market grows, leading to more options for CBD beverage packaging. Companies are utilizing packaging and labeling to attract consumers and peak interest. According to the market, glass containers tend to catch consumer’s interest more effectively as they give the product a more luxurious appearance.
As CBD-infused beverages are becoming more common, many companies are also experimenting with carbonating their drinks to offer a new and creative feature to their products. The idea behind this is to provide familiarity with trending carbonated seltzer products for consumers who are curious about hemp with hope that they might be more inclined to try CBD-infused beverages. Introducing these beverages as specialty items offers the opportunity to increase consumer engagement, expand the industry, and therefore, have state and federal regulations to catch up with the public perception of cannabis.