How do we envision
product design?

_________ With a consumer centric approach

Our design methodology has been designed specifically to create new high value beverages.  Our approach always begins with three main questions:

DESIRABILITY

What do people desire?

FEASIBILITY

What is technically and market feasible?

VIABILITY

What can be financially viable?

PRODUCT DEVELOPMENT

Product development is a complex process, especially when you need to abide by the most sophisticated standards of food safety.

Our team will walk you through this process no matter where you currently stand.  Have an idea? We can help you. Need to optimize your formula? We’re here for you.

Formulation

• Product research
• Paper formula
• Ingredient Sourcing
• Product cost/ ingredient costs
• Batching sheet
• Nutrition facts panel
• Vendor list and contacts

Formula Testing and Optimization

• Small scale aseptic testing
• Flavor optimization
• Sales Samples development
• Proof of scalability
• Scale-up test runs

BRANDING AND MARKETING SUPPORT

To be successful in any category, but especially in beverages, knowledge and understanding both of the market and the consumers is essential.

Our marketing center has a team of specialists that can work with your team in everything from market research to branding and design.

Consumer Marketing Strategy:

• Understanding your customer’s needs and market opportunities based on our access to specialized information.
• Customized-specialized research and data analysis
• Target market and consumer segmentation
• Open innovation and ideation sessions

Concept Development

• Concepts and visual prototypes
• Brand application and key visuals

Branding for Beverages

• Brand strategy
• Naming
• Brand identity manual
• Copy writing

Brand Touchpoints

• Packaging design
• Website design & development
• E-commerce site
• POP print material
• Digital Marketing

ANALYTICAL LAB

In this line of business ingredient quality is vital, literally.  And science is key to determining the best formulas that can help the consumer with their healthy lifestyle choices.

Our state of the art lab, our team and our alliances with global leaders in analytical testing and research are integral to our service.  You can also bring your ingredients and formulas for testing, and we will gladly assist you.

Research & Development for Beverages

• HPLC testing and validation
• Micro analysis
• Product report

Active Ingredient Testing

• Microbe
• Potency
• Pesticides
• Ingredient release

Quality Assurance:

• Product quality
• Certifications support

ASEPTIC PROCESSING AND PACKAGING

Food safety, consistency and flavor.  All are key, and you won’t have the best product without the three.

Our packaging technology has proven to be the best option in terms of food safety and in keeping the essence of natural ingredients. We can make your product taste better and look cooler.

• Pilot Runs
• Small Batch Runs for Innovation-driven companies
• Scale up