Manufacturing
Proof of scalability Finished goods for sale
Pilot Plant
Ingredient Sourcing Finished goods – Sales Samples
MicroThermics
Ingredient sourcing Samples Proof of formula
Small Scale (Bench Top)
Approved formula Batching sheet Nutrition facts panel Cost of ingredients Vendor list and contacts
Brand Touchpoints
Packaging design Website design & development POP print material Digital marketing
Branding
Brand strategy: brand pillars, positioning, targeting Naming Identity manual Copy writing
Concept Development
Concepts and visual prototypes Key visuals
Consumer Marketing Strategy
Understanding customer needs and market opportunities Research & data analysis Segmentation and positioning strategy Open innovation (ideation workshops)