- by Aseppak
- October 10, 2019
CBD is still mainly a mystery. Due to the prohibition of the Cannabis plant, there is very limited information on the science of the relationship it has with the human endocannabinoid system. The other major issue defining this industry right now, is the exploration of consuming Cannabis in other ways, besides smoking. With the rush to design consumer products for this market there are a whole host of issues a producer must consider.
- Cannabidiol is Non-Polar, and therefore is not water soluble. This leads to a myriad of issues when “ingesting” the product orally. It is also a huge challenge for the CBD beverage industry, which needs homogeneity to ensure a consistent product.
- One of the main issues with using CBD as an ingredient in a food or beverage is the extreme flavor profile. Masking the “hempy” flavor can be done through ingredients or processing, but if not done properly can lead to product quality issues.
- Because the CBD industry is still in its infancy, the infrastructure to ensure quality consistent ingredients, are just not in place. All ingredient and manufacturing facilities will need to build in unique and robust testing equipment and methods to ensure all CBD products that are on the market are SAFE.
- Although the price of CBD is falling slightly, it is still a very expensive ingredient, comparably. Ensuring a safe, consistent and good tasting product will help keep the cost of the product within manageable limits. Large scale manufacturing relies on providing the customer with exactly what is stated on the package.
There are major 3 pillars that drive quality:
The First Pillar is to produce products that are SAFE to consume. The safety of a product starts with the ingredient. It is imperative to source raw materials, especially CBD, from a reputable source that has been vetted and can provide all applicable certifications. Once the ingredients have been verified as save and consistent, processing and packaging will determine the finished product’s quality.
Consistency of the formula, especially CBD, is the Second pillar of Aseppak’s quality strategy. Consumers of Phytotherapeutical Infused beverages purchase these types of products to improve their health and wellness. Delivering a product that is consistent ensures the end user has the most efficacious experience possible. Aseppak’s blending and processing technology is the gold standard in the beverage industry offering the best homogeneity in production.
The Third Pillar is Taste. Creating a Safe and Consistent product will protect the consumer from harm, but the Flavor and Function will be the driver of new sales. Having an understanding the ingredients, processing and packaging will be paramount in designing the formula. Such factors as CBD supply, potency, and spectrum can vary a product from run to run. Aseppak’s development services will determine what these flavor challenges may be, and design the product to be the best tasting product on the market.
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